Team Introduces Game-Changing Customer Engagement Experience
Have you ever wondered how all those email surveys you receive are used by the companies that send them to you? Buy a product, take a trip or use a service, and you receive a survey. After answering an excessive and sometimes intrusive number of questions, what is the outcome? Whether you had a great experience and want to share it with others — the reason for the rise in social media — or you had a bad experience and want to warn others, the current method to obtain reviews and engage customers may leave you wanting.
Need and opportunity often drive innovative solutions. That principle is what Pawan Jaggi, CEO of Speetra Inc., realized after a wonderful family vacation experience. He turned his survey frustration into a game-changing technology tied to immediate and consequential results. He created PulseM to measure customer reactions via today’s most powerful technology — the cellphone. A chance meeting at a chartable event with Chris Zazo, vice president of technology services, Diversity Resources Group LLC, resulted in the two companies joining forces to market PulseM in the home services industry. DRG and Speetra signed a resell agreement to allow DRG to market the new customer engagement technology.
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